Uber

Push a button, get a ride, anywhere.

Product Selector (12) (1)

Launched in 2018

Uber's vision is to imagine a world where mobility is optimized and democratized for anyone who wants it. Where people can go a little further and live a little bolder.

Product Selection – Cities

Now available in 10,000+ cities, 36+ languages, and 60+ currencies

My Role

I lead the re-design of Uber’s Rider Request Experience. I oversaw the entire design process from problem definition to implementation. I also worked with 30+ teams to integrate their products and features into the newly launched request funnel. 

Product selection gallery (1)

67+ new ride options to serve Uber's global riders

As a transit enthusiast, I contributed to the art direction of the new 3D vehicle fleets—read more on Medium.

Wallpaper 1
Product Selection Configurations

Accessible for everyone 

I lead the effort to ensure our framework is accessible through features like VoiceOver and dynamic text scaling. I collaborated with Uber's Design System team and engineers to create Uber's first inclusive design system.

Accessiblity

Choose a ride that suits your needs

Press Coverage

Tech Crunch

"Uber is finally getting smart. It has to if it’s going to make sense of its growing patchwork of ride types without overwhelming passengers with too many options."

CORE TEAM
Brian W / Lead Product Designer
Another Brian W / Motion Designer
Nick B / Product Manager
Prashant Mantha / UX Research
Borna H / Content Designer
Rakesh R / Eng Manager 
CONTRIBUTORS
Eric K / Design Director
Jenny L / UX Researcher
Naina M / UX Researcher
Kristen B / Product Marketing
Mirna O / Central Ops
Asher S / Android Engineer  
Donny K / iOS Engineer 

More Work

Uber AppProject type

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Uber App - Case StudyProject type

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