Yo! I'm Brian :) I've spent 10 years designing in San Francisco. I love turning complex, ambiguous problems into viable, best-in-class design solutions that uplift people and communities.
⤵ Selected Work
My work at Cruise, Uber, and IDEO has revolutionized mobility services in cities worldwide, benefiting millions of lives.
Cruise Origin
Pioneering the in-car experience for the world's first L4 autonomous ride-hailing fleet. 2,000+ vehicles built and ready for road testing.
Locked
Uber Request Experience
Empowering millions of Uber riders with easy and accessible rides across 10,000+ cities, 35+ languages, 60+ currencies
Uber Hourly
Freedom of your own car without owning one. Reserve a personal driver for up to 12 hours.
Uber Vaccine
Revolutionizing easy access to vaccines and transportation for all communities in the United States.
UberX Share
Redesigned Uber Pool from the ground up: More sustainable rides with fewer detours. A win-win for riders, for Uber, and our planet.
AI x Mental Health
In my spare time, I work on Sit, an AI-powered meditation therapy app that helps you unpack your needs and generates a personalized guided meditation. Read more on this Medium article.
About me
My design story begins in Hong Kong, where the efficient transportation systems, like the Hong Kong International Airport and the MTR, served as my classrooms. It was here that I learned the importance of designing systems that cater to people's needs while providing care for individuals of all ages and languages.
This foundation, combined with the human-centered approach I experienced at IDEO and the international market focus at Uber, has shaped my product design philosophy. I believe that every product I design should blend practicality, innovation, and deep user empathy to address functional needs and elicit emotional resonance. This is how I create memorable products that resonate with people worldwide.
A journey of personal growth and understanding my roots:
Over the past four months, I immersed myself in the rich traditions of Mexico, India, and my hometown, Hong Kong. I participated in a Silent Meditation Retreat, a Yoga and Ayurveda Retreat, and celebrated the Lunar New Year.
I am now planning to get my Scuba Diving Certification – would love recommendations!